Digital Media Degrees and Certificates

Certificate of Achievement in Marketing/Digital Communications

The Marketing/Digital Communications Certificate of Achievement requires the successful completion of 5 required courses (18 units) and 2 units of electives.

This program provides Career Technical Education opportunities in the areas of business communication, marketing, web communications, digital media production, graphic design and web/mobile design. This certificate provides a specialized focus in developing a foundation for implementing marketing ideas and strategies via web and digital platforms. Upon completion of this program a student should be able to develop ideas and concepts, delineate marketing strategies, construct and present marketing approaches for web and mobile-based campaigns. Emphasis is on researching and writing strategic business and marketing plans, concept and content development, and integrating marketing solutions into digital, mobile and social media environments.

Upon successful completion of this program, career opportunities exist in marketing communications, social media marketing, web and mobile design and production, and other areas in the field of marketing communications.

After completing a certificate in Marketing/Digital Communications, a student will be able to:

  • Implement a marketing and business plan using a variety of digital and new media technologies.

Courses should be taken as outlined in the course definitions.

Required Courses: 18 units

Course Name Course Title Units
DIGM 10C Introduction to Digital Imaging 4 units
DIGM 14C Digital Illustration: Illustrator 4 units
BUSN 56 Marketing Principles 3 units
BUSN 78 Business Communication 3 units
DM/!S 23 Web Design: Dreamweaver 4 units

Choose 2 Electives: 2 units

Course Name Course Title Units
DIGM 25 Introduction to Internet Marketing 1 unit
DIGM 25B New Media Marketing 1 unit
DIGM 25C Web SEO (Search Engine Optimization) 1 unit
DIGM 25E Mobile Advertising 1 unit
Total Units 20 units

Associate of Arts Degree in Web and Mobile Design

After completing the Web and Mobile Design A.A. degree, a student will be able to:

  • Plan and create client-focused websites that weave traditional design concepts, innovative interface ideas, and current technologies together in order to deliver and market quality web solutions.

Courses should be taken as listed in order to afford continuity of content.

Required Courses: 25 Units

Course Name Course Title Units
DIGM 2 Introduction to Electronic Communication 3 units
DIGM 3 Visual Design for New Media 3 units
DIGM 4 Principles of Design 4 units
DIGM 20A Interface Design 4 units
DIGM 21A Web Development 4 units
  OR  
DIGM 23 Web Design: Dreamweaver 4 units
DIGM 21M Introduction to App Design 4 units
DIGM 86 Portfolio Planning and Review 3 units

Choose 5 units of the Following Electives

Course Name Course Title Units
DIGM 11 Blogs and Site Development: WordPress 1 unit
DIGM 14C Digital Illustration: Illustrator 4 units
DIGM 21B Web Development 2 4 units
DIGM 22A Digital Video 1 4 units
DIGM 25 Introduction to Internet Marketing 1 unit
DIGM 25A Web and Mobile Marketing and Advertising 1 unit
DIGM 25B New Media Marketing 1 unit
Total Units   30 units

Certificate of Achievement in Graphic Design

The Graphic Design Certificate of Achievement requires the successful completion of 7 required courses (20 units) and 8 units of electives. This program provides Career Technical Education opportunities to develop occupational skills focused on graphic design development and production in the areas of: mass communications (broadcasting and print), digital media and graphic design. Students plan and create client-focused design solutions that incorporate traditional design concepts, static and not static layouts, critical ideas, and current technologies. Upon successful completion of this program, entry-level career opportunities exist in graphic design, print production, marketing, corporate communications and other emerging opportunities.

After completing the Graphic Design Certificate of Achievement, a student will be able to:

  • Plan, design, create layouts, and prepare files for commercial offset printing.

Required Courses: 17 units

Course Name Course Title Units
DIGM 1 Digital Applications Basic 3 units
DIGM 2 Introduction to Electronic Communication 3 units
DIGM 3 Visual Design for New Media 3 units
DIGM 4 Principles of Design 4 units
DIGM 11 Blogs and Site Development: WordPress 1 unit
DIGM 99 Introduction to Typography 3 units
DIGM 86 Portfolio Planning and Review 3 units

Electives: Choose 8 units from the following electives

Course Name Course Title Units
DIGM 14C Digital Illustration: Illustrator 4 units
DIGM 22A Digital Video 1 4 units
DIGM 25 Introduction to Internet Marketing 1 unit
DIGM 25B Social Media Marketing 1 unit
Total Units   28 units

Certificate of Achievement in Web and Mobile Design

The Web and Mobile Design Certificate of Achievement requires the successful completion of 7 required courses (25 units).

This program provides Career Technical Education opportunities in the areas of: mass communications, digital media production, graphic design and web/mobile design. Students plan, develop, test and market web and mobile design solutions with an emphasis on functionality and code using optimal search engine parameters, accessibility standards and scalability.

Upon successful completion of this program, entry-level career opportunities exist in Web Design, Graphic Design, Mobile Application Design, Web Marketing, Content Development and other entry level positions.

After completing the Web and Mobile Design Certificate, a student will be able to:

  • Plan and create client-focused websites that weave traditional design concepts, innovative interface ideas, and current technologies together in order to deliver and market quality web and mobile solutions.

Courses should be taken as listed to ensure appropriate continuity.

Major Requirements

Course Name Course Title Units
DIGM 2 Introduction to Electronic Communication 3 units
DIGM 4 Principles of Design 4 units
DIGM 3 Visual Design for New Media 3 units
DIGM 20A Interface Design 4 units
DIGM 21A Web Development 4 units
  OR  
DIGM 21M Introduction to Mobile Applications 4 units
DIGM 86 Portfolio Planning and Review 3 units
Total Units   25 units
last published: 5/11/18