Library/ TV Office
Over 80,000 2013 Winter/ Spring schedules were delivered to productive carrier mail routes, neighboring universities, libraries, businesses, local high schools, as well as made available on campus.
In addition to posters advertising student performances to the community, the Graphics Department also creates flyers (upon request) for classes and programs. See more flyers. To see an example of the range of promotional pieces produced by the marketing department for a single event, take a look at the collateral produced for "Night of the Iguana".
Every semester, West Valley College advertisements can be seen in local high school newspapers, San Jose State's Spartan Daily, and Silicon Valley Community newspapers highlighting concurrent enrollment, short sessions, tuition cost savings. See more newspaper ads.
During the festive weekend, approximately 40,000 people strolled through the streets of Downtown Campbell, where West Valley College administrators, faculty, counselors, and staff handed out flyers and pamphlets, as well as answered questions from prospective students.
25 VTA bus tails traveled through the "Chaboya" routes, which serve south, east, and west San Jose, Campbell, Saratoga, Los Gatos, and Campbell between mid-November and mid-January. See more bus ads
A Senior Mailer containing degree and certificates lists and financial aid information will be sent to high school students; last year, 65,000 Summer Mailers containing steps to enroll and important contact information were delivered to productive areas and currently enrolled students. See more mailer content.
Cost-effective, large, colorful posters are made and assembled in-house are placed in strategic high traffic areas around campus to highlight a particular message to students.
Often the first contact prospective students and their parents have is through the college website. The recent conversion to the OmniUpdate web management system was coupled with extensive design research methods to create a website that was pleasing to look at, organized in a structured and easy to navigate way, and features a style that is consistent across all college web pages. There are a variety of ways visitors can find information about all aspects of the college and the top of the homepage features rotating photos that highlight various college programs and offerings. An online orientation video is being produced that will give new and prospective students a general overview of the college. It will also provide step-by-step instructions on how to enroll and register for classes, seek counseling help, and get info about financial aid and assessment testing.
The Facebook page features college news, upcoming deadlines, course offerings, and provides updates on campus activities. The page is loaded with photos and graphics and promotes interaction between the college and viewers.
We also post college events on the SJ Mercury News and Metro online community bulletin board/event pages, and also on the Campbell, Saratoga, and Los Gatos Patch (local news) websites.
In new and remodeled buildings the AV design features large digital signage flatscreens, mounted in Fox, Science and Math, and the Campus Center. This effort includes graphics highlighting classes, programs, and events. Scrolling text offers a list of current events and activities, and important dates and deadlines. See more digital signage
Every semester thousands of students and hundreds of employees attach the generic WVMCCD parking permit to the front window of their cars. We are working with the district police and parking enforcement team in designing new permits that feature the college logo as the predominant element on the permit. A separate design for each campus is being proposed with the permit being good at both campuses. If approved, there will be no additional cost for the production of these new permits. See more proposed parking permit samples