An Integrated Approach
The Marketing and Communications team works with campus leaders to promote West Valley's unique programs to appropriate audiences. West Valley's integrated approach to enrollment marketing includes targeted messaging and communications on the college website, digital advertising, on- and off-campus outreach events, direct mail, email, texting and social media.
Want to Promote an Individual Program or Course?
As the college shifts toward a more holistic approach to enrollment marketing, the team must prioritize college-level communications. The team will no longer be able to support promotion of individual courses on social media. Based on the college's social media analytics, social media alone is not an effective tool to market courses.
If you would like to promote your program or course, please check with your dean, director and/or vice president about adding your program or course information to West Valley's website.